Comments: This is a great skeleton for anyone to build a solid CMO career on. Read it, print it out, put it up on the fridge, and look at it every day before you hit the road for the office.
Comments: United Airlines is missing a huge opportunity to make customers for life. Yes, screw-ups happen. How you react either alienates or attracts. To the CEO: You never have a second chance to make a first impression.
Comments: This is a good overall article on the challenges we face in automating the Buyer’s Journey. It’s very tempting to go with the current out-of-the-box solutions, but that’s just not us. We’re looking at documenting the current, very personable, relational Buyer’s Journey we have right now and replicating that in automation. Ought to be fun.
Comments: In the process of improving my Google Analytics knowledgebase. This article helped. Will implement Google’s Model Comparison Tool for a month or so and see what that shows us.
Comments: Reflects the price we pay when we choose to use bleeding-edge technology as consumers as well as marketers. The dangling opportunity to hijack or disrupt is tantalizing, but you better have your shit together and sure that your execution will enthrall rather than appall your target market.
Comments: “The best of the best partnerships are complicated.” That about sums it up.
Comments: This particular site and this particular writer are in the top five on my list for recommended regular reading. Don’t miss out.
Comments: Shared viewing via Cabana. Sounds like friends gathering to watch a scheduled TV network series to me…
Comments: This CRM shows promise.
Comments: Salesforce Social Studio shows promise.