Cardi B has it. Kim Kardashian has it. What’s the “it”? Sex appeal. But more importantly, they own and utilize a phenomenon which economists now call ‘erotic capital’. In a media driven society such as ours, your physical attractiveness and how you use it to your advantage makes it an essential personal asset. Feminists respond to this new wave by proclaiming it as a backward step for women. However, the author of Women Should Use Their Looks to Get Ahead, Dr Catherine Hakim, highly recommends that women would be negligent to let this resource go to waste, especially when erotic capital is a valued commodity in our image obsessed society. She asks why should we not exploit this.