The Journey Day 51 01.31.20

Day 51. Day 48 of #75HARD. The week has finally caught up with me. I’m exhausted. It’s going to take a miracle to get everything done today. Got to re-center, got to focus. Lock in on #75HARD and get it done first and foremost–that moves the ball down the field. If we get anything done on the 90-Day Burn it’s a bonus.

“There is a calmness to a life lived in gratitude, a quiet joy.”
— Ralph H. Blum

Anyone who loves their life will lose it, while anyone who hates their life in this world will keep it for eternal life.

You’ve got to be willing to grind it out.
–Joel Klatt, Clay Travis, Wins and Losses

GRIND IT OUT. “Losers always whine about doing their best. Winners go home and fuck the prom queen.” –Sean Connery to Nicholas Cage, The Rock

DISCIPLINE. “Keep fighting the fight. Keep grinding the grind.”

75Hard day 48 today.

  • Diet. Zero cheat meals. Zero alcohol. WIN.
    Today’s weight: 192.2
  • 8 bottles of water (gallon) WIN.
  • Running total: 6,480 ounces
  • 45-minute AM Workout. WIN.
    45-minute PM Workout Outside. WIN.
    599.9 miles biked | 94.76 miles walked/jogged/ran | 18,218 weight reps
  • Read 10 pages of a non-fiction entrepreneur or improvement book. WIN.
    The Book of Awakening by Mark Nepo.
  • Progress picture every day. WIN.
    Here ya go…

Listening to and reporting on the talk inside of my head:
Giving up. Surrendering. Letting go. These thoughts surround me on a regular basis. This morning, I release everything I don’t immediately need. Let it go. May it all bless someone else. Now is the time to seek what is needed most in the moment, and then to let it go to the universe. Look forward to the next thing and do the same. In this way, I will climb my own ladder to the stars that were intended for me to visit.

SELF-SUGGESTION: THIS IS WHERE I’M GOING. WHERE IS THE PROOF OF PROGRESS TOWARD THAT GOAL TODAY? This is where the rubber hits the road, team. This is the good stuff. These are the end goals. This is what it’s all about.

  1. I am a man after God’s own heart.
  2. I am a world-class athlete. 
  3. I drive a world-class $100M publishing business.
  4. I help drive the company I work for to $100M. 
  5. is the marketing machine that drives the $100M publishing company. 
  6. I am the best man, father, and grandfather I can be.
  7. I am one bad-ass motherfucker.

The LADDER TO THE TOP 7 to complete TODAY. Get out of the comfort zone. GET USED TO DISCOMFORT and learn to thrive there: 

#1: Take a few moments and visualize what you will look like when you arrive where you’re going. Today: I am one bad-ass motherfucker. WIN.

#2: Ironman discipline for the next 45 days: Rowing (the winter simulation of the swim). The half Ironman distance: 1,908 rows. The full Ironman distance: 3,816 rows. These workouts will be used intermittently for the rest of this 90-Day Burn cycle with the bike workouts. Goal is to get in four bike workouts and three rowing workouts a week. WIN.
01.27.20: 1,008 rows
01.28.20: 12.5 miles biked
01.29.20: 1,080 rows
01.30.20: 11.9 miles biked
01.31.20: BRICKS: 555 rows | 5.2 miles biked | 2.31 miles ran

#3: Research new ways to market our writing projects. WIN.

  • Researched Freebooksy 01.26.2020. $110 to advertise a FREE promotion.
  • Started looking at Read Freely and Shameless Books 01.27.2020. No real progress. Will hopefully dig into them a little more tomorrow.
  • Researched Read Freely 01.28.2020.
    They seem rather small. Lots of potential tools to use at a relatively cheap price. May be a good way to practice being interviewed. Probably a better candidate for Eat. Drink. F*ck. than the erotica projects.
  • Researched Shameless Books 01.29.2020.
    They look like the cheapest deal, but I’m not so sure there is much value here. Might be best to try these guys first.
  • Researched Excite Spice 01.30.2020.
    Multiple buying options. Looks like a good candidate to try out on numerous levels.

The potential marketing tools I wanted to research the most during this period, have been looked at. I’m between a bit of a rock and hard place due to my divorce–I will need to tie my credit card to an online payment device, but I can’t until I get new cards after the divorce. Until then, I will continue to use the guerilla marketing tactics that have brought me thus far. After walking through the veil of divorce, I will get busy using these other tools.

#4: Every workday, examine the Top 5 projects or exercises in place to take us to $100M. Make sure that all those Top 5 are still relevant and up to date. Make sure that I spend some time every day on at least 1 of those elements. Ensure that my team is focused on that Top 5 every day as well. On weekends, pray at least twice that God will grant success for this goal. WIN.

#5: Develop the mission statement for Begin publishing that mission statement on at least a weekly basis after the final is complete at the end of this current 90-Day Burn. Memorize the mission statement. Socialize the mission statement. Live, breath, eat, sleep, drink the mission statement. WIN.

The mission statement. exists to:

Excel as the marketing arm for EmptyNestXpress Publishing (ENXP).

Document the journey, or odyssey, of Owen Ulysses Rasscalle as he attempts to live life soberly and achieve his Big, Fat, Hairy Audacious Goals (BHAGs).

Help others document their own journey–whether it be through #75Hard, the 90-Day Burn, sobriety, or some other vehicle–and achieve their own BHAGs.

Encourage sober living for all; to encourage achievement of goals; and to encourage healing of all types.

Fuel conversations about empty nest living, senior living, senior sex, religion, working out, writing, seniors in the workplace, and craftsmanship.

–OU Rasscalle

That’s where it stands today. We’ll see how it fleshes out over the course of the next 40 days.
01.26.20: Replaced previous emptynestman tag with our mission statement.
01.27.20: Published facet 1 on Twitter this morning.
01.28.20: Published facet 2 on Twitter this morning. Created more functioning links in the Mission Statement.
01.29.20: Published facet 3 on Twitter this morning.
01.30.20: Published facet 4 on Twitter this morning.
01.31.20: Published facet 5 on Twitter this morning.

The mission statement is complete–at least for now. I have my marching orders for ENM. Now we need to execute every day.

#6: Over the next 40 days of habit forming, identify one area of growth for this goal of being the best man, father, and grandfather I can be, and implement the pursuit and track that area of growth here. WIN.

  • A fund for the children and the grandchildren is established. Donate to this fund on a regular basis. Funds will be shared with them at the end of the year. Pray daily for the revenue to make this significant.
  • A fund to pay off the house is established. Donate to this fund on a regular basis. The goal is to pay off the house this year. This asset will benefit the children and grandchildren. Pray daily for enough revenue to make this happen.
  • Pray for the children and grandchildren daily.

#7: Continue to work toward bad-ass. Daily podcasts include Andy Frisella’s MFCEO and REAL AF. Lewis Howes and his School of Greatness. Shawn Stevenson and his The Model Health Show. WIN.


Daily, listen to or read the Bible. Listen: Daniel 5-?. Read: Matthew 6. WIN.

Daily, workout twice. two-a-day #75HARD workouts. WIN.

Daily, write. Write on the current book. (Current word count: 5,118). WIN.

The first draft is complete. Ready for editing and a final publishing to the Writing Exercise. We’ll leave it up for a day or so prior to submitting for publishing.

The infrastructure and notes are in place to write the next 9 serials in the EAT. DRINK. F*CK. Series. That will be my focus until it’s done–about 45K words.

Write in Real Time: This serial episode is written here on the site. You can follow the progress at Writing Exercise.

The next marketing campaign: Super Bowl Sex. It’s timely. The Super Bowl is this weekend. Let’s see if this older piece still has some staying power. The campaign will run from 01.30-02.03.20 on Amazon and on Reddit.

115 Pages Read | 0 Sales | 35 Copies Given Away | 13 New ENM Subscribers

Daily, pray. Pray for the success of the concepts and programs implemented to take the primary company to $100M. Pray for the success of the concepts and programs implemented that affect every one of our primary goals. WIN.

Daily, publish the cultivated articles and continue to cultivate Twitter followers. Remember: This is a social exercise. Engage. Add to the conversation. Create value. Create Value. CREATE VALUE. WIN.

Daily, pray. Pray to God that I will rise up and be the best man, father, and grandfather I can be. Pray for my ongoing growth in these areas of life. Listen to my heart. Lean into the Spirit’s leading. WIN.

Daily, pray. Pray to God that I will be bad-ass. Listen to MFCEO this morning for my bad-ass education today. Return to REAL AF when new episodes are available. WIN.

The LADDER TO THE TOP 7 was completed today. THE DAILY HABITS TO SUCCESS were completed today. Today is a WIN.

THIS IS THE REALITY: 1,776 days until my journey is complete. Will I make it?

Here we go…

We’re live on Instagram now. Look for these hastags: #enm, #emptynestman, #ogceo

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