Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy | The Realtime Report

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy Influencer marketing is big business. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer. So, there’s no surprise in a similar report, Linqia found that 39% of surveyed marketers were planning on increasing their influencer marketing spend in the next year. But among the millions of sponsored Instagram posts and Facebook adverts, there is often a subsection of influencers that get overlooked – and that’s your employees! Yes, the very people that work right in

Source: Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy | The Realtime Report

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